Domain.com Brand Book

I was brought on to design a physical brand book for Domain.com, with the goal of turning a few key brand elements—color, font, and logo—into a full, immersive brand experience. Taking inspiration from classic LP album covers, I designed a square-format book housed in a custom-branded sleeve, complete with a Spotify playlist to capture the brand’s vibe. Inside, the book features sections on voice and tone, color usage, logo guidelines, photography style, and real campaign examples. Designed to resonate both visually and strategically, the book is used internally across teams and externally at trade shows and conferences to effectively communicate Domain.com’s identity. Because this project was for a printed book I made sure to take advantage of print techniques like a soft touch cover design with embossed logo, and a transparent red page that mimics the transparent red overlays that we were using on our website.